A Simple Value Proposition Framework for Every Startup

If you’re an entrepreneur or someone experienced in failing you know there’s no magical formula for succeeding as a business. However many businesses even struggle with the most simple thing they need to know by heart. What they offer as a business!

Here’s a simple framework to help you define your business in the digital age and move in the right direction.

Framework

For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).

Example

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

Bonus

Steve Blank’s “We help X do Y doing Z”.

We help World Wide Web users who enjoy books (X), access over 1.1 million books (Y), by providing a combination of extraordinary convenience, low prices and comprehensive selection (Z).