If you’re an entrepreneur or someone experienced in failing you know there’s no magical formula for succeeding as a business. However many businesses even struggle with the most simple thing they need to know by heart. What they offer as a business!
Here’s a simple framework to help you define your business in the digital age and move in the right direction.
For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
Steve Blank’s “We help X do Y doing Z”.
We help World Wide Web users who enjoy books (X), access over 1.1 million books (Y), by providing a combination of extraordinary convenience, low prices and comprehensive selection (Z).