User Experience (UX) is not a fad like “I gotta have the latest iPhone”. It’s not a trend to keep up with. Trends fade in time but UX as a discipline is timeless. It’s something we need to practice to create better products. Products can be trendy but without a good UX that trend isn’t gonna last either.

This is why I personally don’t like using “UX” and “Trend” in the same sentence. So let’s focus on what’s good practice to build great products.

Not convinced? Read on/or jump to the last paragraph

UX is how your product/service makes people…

Recently I had the chance to take a tour at Airbnb’s San Francisco Headquarters. Thanks to our friends at Airbnb we had a great time at the office and saw some really cool stuff. It’s hard to deliver the experience in writing but below are the main highlights of the tour.

888 Brannan St. is a great campus hosting several tech companies including Airbnb, Concur, Pinterest and more. We started our tour with the kitchen and it was amazing. I’ve seen a bunch of tech offices but these guys have it all figured out. …

If you’re an entrepreneur or someone experienced in failing you know there’s no magical formula for succeeding as a business. However many businesses even struggle with the most simple thing they need to know by heart. What they offer as a business!

Here’s a simple framework to help you define your business in the digital age and move in the right direction.


For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).


For World Wide Web users who enjoy books, is…

Bulent Keles

Digital Product Designer

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